Empire Magazine

The Empire Magazine Reader states that its target audience and the readers are '3/4 male between the ages 18 and 40, employed, university educated, time-poor and in a relationship'. Therefore most of the articles and advertisements for various films found in the magazine would be catered for this type of audience. For example; films such as 'X-Men' can be advertised in the magazine, therefore conforming to the needs of the magazines target audience. 

Furthermore, Empire Magazine shows the importance of advertising films that are going to persuade its target audience to go and watch it. The magazine uses colour schemes as well as different pictures from the film itself in order to advertise effectively. Therefore providing the audience with information, news and entertainment of their favourite genres of films. 

Here are examples of the types of advertisements that the Empire Magazine produce: 

In these two advertisements, the colour scheme is mainly dark blue and red, colours which are stereotypically linked to Males, who make up the majority the Empire Magazines target audience. 

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